Adding a B2C stream to a B2B model comes with a whole host of challenges. One that I wasn’t expecting was the packaging dilemma.
Admit it artists, when it comes to packaging artwork for exhibition drop offs there’s a lot of bubble wrap and reused boxes involved. Although this works fine for taking protecting works on long train, tube and car journeys it isn’t pretty.
Sending artwork out to an art lover who has purchased it for their own walls is a totally different packaging experience. Like most of us, I’ve bought art online before. The packaging artists have sent things out to me ranges from the practical custom fit box to the downright tatty.
- Great packaging makes the customer feel valued
- Great packaging shows you value yourself as an artist
- Great packaging enhances the experience of buying a luxury product
When I received well-presented artwork I felt like the artist valued themselves, their business and their customer (me) more. It gave me an extra rush of joy seeing the care put into the parceling. In fact, even though the artworks were all excellent the artists I’ve recommend to friends for gifting are the ones who bought their A Game.
Right now the packaging reboot is in its initial stages as I delve into custom boxes, tissue papers and ways to wrap to enhance the artwork and keep it protected in the post.
Charlie Kirkham 
Leave a comment